Barcode

“Barcode was born of an encounter between Arte and the NFB – two public cultural institutions that have taken a lead in interactive creation. The common goal is to employ interactive media in an exploration of the everyday objects that surround us…Featuring 100 short films form, the work of 30 directors from Canada and France, Barcode is a trilingual interactive website, iPhone app and gallery installation – an ambitious exercise in transmedia and transcontinental culture.” –  http://codebarre.tv

This installation was recently presented at IDFA DocLab in Amsterdam (Video at the top of this page).

Here is the last part of a project I worked on this year.  At Departement, we were involved in the project since the beginning. We designed and developed all three platforms used by the project: 1) website, 2) iPhone app and 3) installation. I personnaly worked on the iPhone app with Elie, and I created the installation.

Barcode


photo credits : Vandoorn Photography

For the installation, I wanted to bring forward the barcode. This is why the structure, monolithic and pure, takes the form of a giant barcode. As a reminder of the 14 categories of objects of the project, the structure consists of 14 bars of three different sizes. This barcode is used as projection surface for the films and simple animations.


photo credits : Vandoorn Photography

To interact with the installation, you grab one of the objects on the ground and drop it on the stand at the centre of the room. Using RFID, the object is detected and a film from the corresponding category is played. The objects made of EVA foam were designed by Rita Studio. In the absence of scanned objects, the installation moves to standby mode. The Barcode is mapped with colourful flashes and animations synchronized with the audio tracks of the project.


photo credits : Vandoorn Photography

Credits for the Barcode.tv installation:
Co-produced by the NFB and Arte France
Producer: Hugues Sweeney / NFB
Design and conception: Hugues Bruyère / Departement
Software development: Hugues Bruyère / Departement – Built with openFrameworks
Set construction: Lucas J. Wareing
Objects design and production: Rita Studio